Check Your Visibility in ChatGPT

A check is a snapshot: for a handful of real customer questions, does ChatGPT name your business today? It's the quickest way to find out whether you have a visibility problem at all, and who is being recommended in your place.

What a single check can't tell you is your typical position. ChatGPT writes a new answer each time, so one result can be lucky or unlucky. For that you need repeated checks — see the ChatGPT rank tracker.

You can get a rough picture yourself in ten minutes:

1. Open a temporary chat (or log out), so your history and memory don't colour the answer.
2. Ask as a customer would, without your brand name: "best wedding photographer in Lyon", not "is [brand] good?".
3. Add the location if your customers would — ChatGPT can't know which city you mean otherwise.
4. Ask two or three variations of the same question; wording changes the answer.
5. Note whether the answer shows sources. If it does, ChatGPT searched the web; open the links.
6. Write down who was named, in which order, and which pages were cited.

The limits: it's slow, it's hard to repeat under the same conditions, and your account settings can still affect what you see.

To tell whether ChatGPT mentions or cites your brand, look at two different parts of the same answer: the text, where a mention is your business named, and the source links, where a citation is one of your pages linked as evidence. One doesn't imply the other — ChatGPT can name you without linking your site, or link your page in an answer that recommends someone else.

• Mentioned — your brand name appears in the answer text, ideally as a recommendation.
• Cited — a link in the answer points to a page on your domain. If the answer shows no links, ChatGPT didn't search, so nothing could be cited.
• Both or neither — check each answer separately; results vary between runs.

Following this over time is what the ChatGPT rank tracker does for mentions and the ChatGPT citation tracker explains for citations.

• Questions from your website — generated from what your pages say you do; you can edit, replace or add questions before the check starts.
• Asked without steering — each question goes through the official API with live web search, without your brand name.
• Classified answers — recommended, mentioned without a recommendation, only cited as a source, or not mentioned.
• Competitors and sources — who was named instead of you and which links were attached to the answer.

• Not mentioned anywhere — work through why your business isn't showing in ChatGPT.
• Mentioned but not recommended — ChatGPT knows you but doesn't see you as a top option for the question; compare your page with the competitors it recommends.
• Only cited as a source — your content is trusted, but your brand isn't named; make the business behind the page obvious.
• Recommended — check whether that holds across repeated checks before drawing conclusions.