AI Visibility for Dentists

Dental questions are local, specific and often urgent. They usually combine a treatment, a place and a reassurance:

Each of these is a separate visibility question. A practice can be named for "family dentist" and never for "implants". Build your list from the treatments you most want to be found for — the AI prompt generator helps.

With web search on, both assistants look up practices for the area and treatment, then write a short answer — often two to five names with a reason for each ("specialises in implants", "open late"). Being in that short list is the goal; there is no page two.

The two engines behave differently. ChatGPT tends to write a recommendation with reasons; Perplexity leans more visibly on the sources it cites. Tracking both shows whether you're missing from one of them. Details: ChatGPT rank tracker and Perplexity rank tracker.

A mention is your practice named in the answer. A citation is one of your pages linked as a source. For most practices the mention is what brings patients — but citations matter too: a treatment-price page or an emergency-hours page that gets cited puts your site in front of the patient even when another practice is recommended.

More on the difference in AI citations, explained.

The practices AI names instead of you are your real competition for that question — not necessarily the ones you compete with on Google. Look at what the named practices make easy to verify: treatments listed by name, opening hours, languages spoken, the areas they serve, and reviews on the sites AI reads.

Which sites are cited depends on the question and location, so check your own answers rather than assuming. Source types that commonly show up for local healthcare questions include:

• the practice's own website, especially treatment and pricing pages;
• local business listings and map profiles;
• healthcare and dental directories, and booking platforms;
• review sites and "best dentists in [area]" roundups;
• insurance provider network lists, where relevant.

Your report shows exactly which domains were cited for your questions — that's your list of places to be accurately described.

1. Give every main treatment its own page that says what it is, who it's for, typical price range (if you publish prices) and how to book.
2. State your location, the neighbourhoods you serve, opening hours and emergency availability in plain text on your site.
3. Keep your name, address, phone and hours identical across your website, map profiles and directories.
4. Make sure you're listed — accurately — on the directories and booking sites that appear in your AI answers.
5. Answer the questions patients ask (cost, pain, recovery time) on your site, with specifics.
6. Check that AI crawlers can read your site with the robots.txt AI checker.

Only publish claims you can back up — qualifications you hold, treatments you offer, prices you actually charge. Health information should stay accurate and conservative.

Start with the free AI visibility checker: we read your site, ask ChatGPT 3 patient questions without your practice's name, and show whether you're named, who is named instead, and which sources were cited. Pro monitors up to 10 questions you choose on ChatGPT and Perplexity every 7 days, so you can see whether changes to your site and listings work. Pro is launching soon.