Track Your Brand's Visibility in ChatGPT

There's no page-one ranking in ChatGPT. When someone asks for a recommendation, ChatGPT writes an answer — sometimes a short list of businesses, sometimes one suggestion, sometimes none. "Ranking" in ChatGPT therefore means three things you can actually measure:

• Presence — does the answer name your business at all?
• Recommendation — are you recommended, or only mentioned in passing?
• Order — when the answer lists several options, where do you appear?

Because answers vary from run to run, a single result tells you little. Tracking the same questions repeatedly shows your typical position and whether it is improving.

Tracking starts with the questions that matter to your business — for example "best cosmetic dentist in Dubai Marina" or "CRM for a 10-person sales team". Pro tracks up to 10 questions per website. You can start from the questions generated by the free check, edit them, pause them or add your own.

Every question is asked exactly as written, without your brand name and without instructions that could steer the answer.

For each answer we record whether your brand appears — matched on your name, aliases and domain — and classify it:

• Direct recommendation — ChatGPT recommends you as an option.
• Mentioned, not recommended — you're named, but not suggested.
• Cited as source only — your website is linked as evidence, but your brand isn't named.
• Not mentioned — you don't appear.

When ChatGPT lists several businesses, we record your position in that list. A brand and its own product names count once, so the position stays honest.

Every business ChatGPT recommends in your tracked answers is recorded as a competitor — but only if it appears in the answer text and is a real alternative for the question. Supporting tools, directories and publications aren't counted as competitors.

Over time you see which competitors appear most often, on which questions, and whether they're gaining or losing ground between checks.

When ChatGPT searches the web, it attaches links to parts of its answer. We store those cited links separately from the pages its search looked at but didn't cite, and flag which ones are your site, a competitor, or a third party.

If you want your pages to be among those links, how to get cited by ChatGPT explains what helps. To be named and recommended in the answer itself, read how to rank in ChatGPT.

Pro re-checks your questions every 7 days and keeps every result. The dashboard shows your mention rate per check, competitor changes compared with the previous check, and the sources cited most often. You also get 20 on-demand re-checks a month for when you've changed something and want to see the effect.

Trends only appear once there are at least two real checks to compare. We never draw a trend from a single result.

The point is to connect changes you make with what ChatGPT says — not to chase a single lucky answer.

• Questions are answered by an OpenAI model with OpenAI's live web search tool, through the official API.
• Each question is asked as a customer would ask it: no brand name, no steering instructions.
• Brand matching is deterministic; competitor names are verified against the answer text.
• Cited sources come from the links ChatGPT attaches to its answer — never from URLs guessed from the text.
• Answers in the ChatGPT app can differ because of memory, personalisation, location and model version. We report what the API with web search returns, and say so in every report.