How to Track AI Visibility

Everything depends on the questions. Good tracking questions are:

• Real — how a customer would actually ask, not a keyword string.
• Unbranded — without your business name, so you measure whether AI brings you up on its own.
• Commercial — close to a buying decision ("best physiotherapist for sports injuries in Dubai"), not trivia.
• Specific — include the service, audience or location when it matters to your business.

Five to ten questions is enough to start. The AI prompt generator gives you a list of realistic questions to pick from.

Track the assistants your customers actually use. ChatGPT and Perplexity are common starting points; they answer differently, so tracking both shows more than either alone. Make sure web search is on — without it, the AI answers from training data and can't reflect your current website.

For every answer, write down:

1. Whether your brand is mentioned (name, aliases or domain).
2. Whether it's recommended, merely mentioned, or only cited as a source.
3. Your position if the answer lists several options.
4. The competitors named.
5. The sources cited — and whether any is your own site.

One answer is a sample of one. Run the same questions, worded identically, on a fixed schedule — weekly works for most businesses. Over several checks you'll see your typical mention rate per question and engine, and whether it changes after you change something.

Change one thing at a time where you can (a new service page, an updated directory listing) and note the date, so you can connect cause and effect.

• Mention rate per question — e.g. mentioned in 3 of the last 6 checks.
• Recommendation share — how often a mention is an actual recommendation.
• Competitor movement — who appears more or less often than before.
• Source patterns — which sites keep being cited; those are where you need to be present.

You can do all of this by hand with a spreadsheet: same questions, same engines, a logged-out session, every week. It works, but it's slow, and consumer apps add memory and personalisation that make results harder to compare.

YourAIRank automates the same method through the engines' official APIs with live web search: the free checker gives you a first snapshot, and monitoring repeats your questions on a schedule and keeps the history. Engine-specific details: ChatGPT rank tracker and Perplexity rank tracker.